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On-Page Search Engine Optimization

on Saturday, January 25, 2014

On-Page Search Engine Optimization
This Few Step On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO.
The First Step : Choose Keywords Read the page’s content and identify two keywords that are most relevant to the overall page content. Choose one primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural
variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.
The Second Step : Page Title The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:
@ Be under 70 characters with no more than two long-tail keywords per page title
@ The primary keyword should appear first
@ Each keyword phrase should be separated by pipes (|)
@ Each page title on your website should be unique
@ Except for your homepage and contact us page, each page title should NOT include your business name.
The Third Step : Meta Description, the meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:
@ Be under 150 characters (but not under 100 characters; take advantage of the space you have)
@ Incorporate the primary keyword and at least one secondary keyword
@ Provide a valuable, compelling reason for why someone should visit the page
@ Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them
The Fourth Step : URL, the website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-).
 
The Fifth Step : Heading Tags, the page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.

The Sixth Step : Page Content, use your primary keyword a few times throughout the page’s content. Don’t over think keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.
The seventh Step : Add a Call to Action, every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image filename and alt text for the primary keyword you’re targeting on the page (Last step).
The eighth Step : Internal Links, if you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing
software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one or two links on related pages that link back to the page you’re optimizing.
The last Step : Images, any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:
@ File name: Each word should be separated with dashes (-), e.g. marketing software.jpg
@ ALT text: The alt text should match the file name, without dashes, e.g. Marketing Software
If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword.
Meta Keywords


your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them.

Hypertext Markup Language(HTML) Structure

An Hypertext Markup Language or HTML document starts and ends with <html> and </html> tags. These tags tell the browser that the entire document is composed in HTML. Inside these two tags, the document is split into two sections:

@#@ The <head>...</head> elements, which contain information about the document such as title of the document, author of the document etc. Information inside this tag does not display outside.
@#@ The <body>...</body> elements, which contain the real content of the document that you see on your screen.

HTML language is a markup language and we use many tags to markup text. In the above example you have seen <html>, <body> etc. are called HTML tags or HTML elements. Every tag consists of a tag name, sometimes followed by an optional list of tag attributes , all placed between opening and closing brackets (< and >). The simplest tag is nothing more than a name appropriately enclosed in brackets, such as <head> and <i>. More complicated tags contain one or more attributes , which specify or modify the behavior of the tag. According to the HTML standard, tag and attribute names are not case-sensitive. There's no difference in effect between <head>, <Head>, <HEAD>, or even <Head>; they are all equivalent. But with X-HTML, case is important: all current standard tag and attribute names are in lowercase.


How to create an HTML Document.

on Friday, January 24, 2014

Creating an HTML
Creating an HTML document is easy. To begin coding HTML you need only two things: a simple-text editor and a web browser. Notepad is the most basic of simple-text editors and you will probably code a fair amount of HTML with it. Now can use Notepad++ and download from this link:- http://www.notepad-plus-plus.org/download/v6.5.3.html.   
Open Notepad or another text editor. At the top of the page type <html>. On the next line, now add the opening header tag: <head>.  On the next line, type <title> </title>.  Go to the next line, insert the closing header tag: </head>.  On the next line, type<body>.  Now drop down another line and type the closing tag right below its mate: </body>. Finally, go to the next line and type </html>.  In the File menu, choose Save As.  In the Save as Type option box, choose All Files.  Name the file test.html. Click Save.

You have basic HTML document now, to see some result put the following code in title and body tags.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<title>Untitled Document</title>
</head>

<body>
<h1>My name is Shajahan miah and this is my first web site</h1>
</body>
</html>

Now you have created one HTML page and you can use a Web Browser to open this HTML file to see the result. Hope you understood that Web Pages are nothing but they are simple HTML files with some content which can be rendered using Web Browsers. Here <html>, <head>,...<p>, <h1> etc. are called HTML tags. HTML tags are building blocks of an HTML document nd we will learn all the HTML tags in subsequent chapters.

PLEASE NOTE THIS POINT: One HTML file can have extension as .htm or .html. So you can use either of them based on your comfort.

Introducing HTML(Hypertext Markup Language)

HTML stands for Hypertext Markup Language, and it is the most widely used language to write Hypertext refers to the way in which Web pages (HTML documents) are linked
together. When you click a link in a Web page, you are using hypertext. Markup Language describes how HTML works. With a markup language, you simply
"mark up" a text document with tags that tell a Web browser how to structure it to
display.

Originally, HTML was developed with the intent of defining the structure of documents like headings, paragraphs, lists, and so forth to facilitate the sharing of scientific information between researchers. All you need to do to use HTML is to learn what type of markup to use to get the results you 

How to Create Hyperlinks to Anchor Text on Facebook

on Sunday, August 5, 2012

The inability to format Facebook statuses with HTML elements such as hyperlinks is frustrating for some users. You can still insert Web addresses directly into a status update and let Facebook convert it into a shared link for you. But if you want to anchor hyperlinks in text and add more formatting to your message, use Facebook's blogging tool, Notes. Because Facebook Notes supports HTML, you can turn plain text into hyperlinks just like in a Web page.

Step 1

Click "Notes" on the left column on your Facebook home page. Click "Write a Note" at the upper right of the notes page.

Step 2

Enter a subject title for the note in the "Title" field. Compose the note in the "Body" field, using the formatting tools in the toolbar to add styles if needed.

Step 3

Click immediately to the left of the text you want to use as anchor. Type the HTML hyperlink tag <a>. Click to the right of the text and type the closing hyperlink tag </a>. Example: Here is a sample <a>hyperlink</a> in Facebook Notes.

Step 4

Add the "href" attribute and value to the <a> tag to specify the destination URL. Separate the "href" and its value with an equals = sign and enclose the value in quotes. Example: <a href="http://url">

Step 5

Review the HTML code you have made, which should look similar to: Here is a sample <a href="http://url">hyperlink</a> in Facebook Notes.

Step 6

Finish the note. Enter tags in the "Tags" area. Click "Add a photo" if you want to insert a picture in it.

Step 7

Click "Preview" below the post to see a preview of the note before it is published. Click "Publish" when you want to publish the note.

How To Create HTML Anchor Text Links

This may seem like a very basic webmaster concept, but many of those who are new to building websites do not know how to use html anchor text links in their content and some of those who do know do not use them properly. If you don’t know what anchor text is, it’s the text on a website that you can click on and it takes you to another page or site. It’s usually a different color than the other text and may be underlined, although not always. The actual words being used to create the link are called the anchor text. This text helps tell the search engine spiders what the page being linked to is about.
For example, if you have a website about shoes and you link to another page on your site using the words “funny clown shoes”, then you are telling the search engines that particular page is about funny clown shoes. However, I see all the time where people use the words “click here” in their anchor text. This is telling the search engines that your page is about “click here” which makes no sense and won’t help your page rank for funny clown shoes. By using “funny clown shoes” instead, you are telling the search engines that your page is about funny clown shoes and when they follow that link and find actual content on your page talking about clown shoes, then the chances of your page showing up somewhere in the search results for “funny clown shoes” is much higher.
How do you create html anchor text links? If you are using a WYSIWYG editor like WordPress has, you can just highlight the desired text, click on the button in the toolbar that looks like a little chain link and insert the desired page’s url into the appropriate box. However, if you don’t have a WYSIWYG editor, you can use html instead. Just insert the following code into your content making sure to replace the text and url with your specific information. Make sure you don’t leave out any characters.
<a href="your url here">your anchor text here</a>
So for example, this:
<a href="http://foritsupport.blogspot.com/">All kinds of IT SUPPORT FOR You</a>
will give you this: All kinds of IT SUPPORT FOR You
Now, if you would like that link to open up in a new window so your reader will still have your website open in their browser, you need to add a target.
Try this:
<a href="http://foritsupport.blogspot.com/" target="_blank">Google</a>
now the link will open up in a new window: All kinds of IT SUPPORT FOR You
If you would like to add text that pops up when you hover over the link with your mouse, you need to add a title.
Try this:
<a href="http://foritsupport.blogspot.com/" title="To solve your solution!">Google</a>
now try hovering over the link: All kinds of IT SUPPORT FOR You
Now you know the most basic elements of using html anchor text links to help build your rankings and drive more targeted traffic to your website.


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How to Create an RSS on Blogspot

An RSS feed gives readers of your Blogspot blog a way to see the most recent updates through Web-based services such as Google Reader and Windows Live Mail. Blogspot generates an RSS feed for you automatically, but readers unfamiliar with Blogspot may not know it is there unless you notify them. Install a gadget in the sidebar of your blog to encourage readers to subscribe to your RSS feed, or to display the feed from another website.


Step 1

Log in to your account at Blogger.com. Select the "Design" option under the blog that you want to add an RSS feed to. The "Add and Arrange Page Elements" screen for that blog appears.

Step 2

Select one of the "Add a Gadget" links on the right side of the screen.

Step 3

Click the plus sign next to "Subscription Links" to create a link to your blog's RSS feed. On the next screen, type a title, such as "Subscribe" or "Get Updates." Click the "Save" button.

Step 4

Click the plus sign next to "Feed." Type or paste the address of the RSS feed in the "Feed URL" field. Click the "Continue" button. Type a title for the feed. By default, Blogspot uses the title of the feed's source website. Click the drop-down menu next to "Show," and select the number of updates from the feed that you want your blog to display. Click the "Save" button.

Step 5

Click the "Save" button at the top of the "Add and Arrange Page Elements" screen to save the changes made to the layout of your blog.

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